Travel Trade and Concierge

Our Travel Trade and Concierge solution is perfect for partners who run a B2C or client facing business, such as a travel agency or a hotel concierge desk.  Our revolutionary platform allows you to book tickets in real time with our live and interactive seating plans. Save time and track sales with our user friendly booking interface. All of London's best shows are available at your fingertips right up to curtain up.

ticketing for businesses

Inbound tourism

Inbound tourism excellence

Add a valuable new revenue stream to your travel trade business with our online Travel Trade and Concierge solution. Our unbeatable prices, interactive seating plans, and dedicated support team will ensure your customers have an unforgettable travel experience.

Perfect for hoteliers

A hotelier's dream

A must for any London hotel or concierge: a live connection to the largest inventory of West End theatre tickets available. All bookable in a few clicks, on any online device, right up to the curtain call.

Multi-operator setup

Multi-operator optimised

Our bespoke Travel Trade and Concierge solution can be configured to run with multiple users on the same business account, so your employees can all have their own logins, further incentivising them with their own trackable commission.

Pick from seating plan

Best seats in the house

Our Travel Trade and Concierge solution now include intuitive, interactive seating plans, allowing you to match your customers with their perfect seats.


The clear documentation and intuitive API made integrating London Theatre Direct a breeze. Best of all, the support we received throughout was exceptional.
Sam Coley Co-founder & CTO - TickX
London Theatre Direct is a world class Tech company and we are very happy that we chose to integrate their booking API. The support we got from their team has been amazing making the integration process frictionless.
Michael Hadjijoseph Co-founder & CEO of StageDoor


  • What products can I sell?

    You can sell London Theatre Direct’s entire collection through any of our solutions. You will get access to almost every West End show as well as a broad range of attractions, concerts and theatre packages.

  • Can I use multiple solutions?

    Yes you can! We can tie all your London Theatre Direct solutions together, so you can track the performance of your concierge account, whitelabel and API keys all in one place.  However, transactions and visitor data collected via an AWIN (formerly Affiliate Window) link is only accessibly though AWIN.

  • How much commission will I make?

    Our flexible commissions can be set on either a percentage of sale, or you can set your own margins with net rates.  If you choose a percentage of sale then you can expect to receive around 10% of the total order value for every transaction.

  • How often will I get paid?

    We pay commission on a monthly basis, via PayPal.  If you decide to use our AWIN (formerly Affiliate Window) programme either directly or via the WordPress plugin then your commission will be paid directly to your AWIN account.

  • How long will it take to set up?

    That is up to you. If you choose one of our off-the-shelf solutions then you can be up and running today! If you decide to integrate with our API then you can be ready and selling tickets as soon ar your integration is complete.

  • Which solution is best for me?

    We offer a number of tailored solutions to cater for all business types. If you are a travel agent, hotelier, or want to sell tickets to your customers in person then you’ll probably want our concierge platform.  If you are looking for new revenue streams for your online business then you may want to check out our whitelabel platform or one of our plugins. Webmasters, developers and technical staff can select either one of our off-the-shelf solutions or our feature-rich API.

Let‘s make a song and dance

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