If you're looking for a quick-to-implement ticketing solution to work with your existing website or service then our Impact partnership programme could be the solution for you. The programme allows you to earn commission without needing any other web presence, without needing a whitelabel, and without needing any design or development experience. Perfect for bloggers, influences and social media experts. Simply create a 'deeplink' to any page on the London Theatre Direct website using Impact, and earning commission from any sales made by your customers!

A simple,
powerful connection

Email Marketers

Email Marketers

Our Impact partner programme is the perfect solution for those with a large email marketing database, but a limited web presence. Simply add an Impact deeplink to any email or correspondence you send to your customers and keep track of performance and commission via the Impact platform.



Your opinion counts! Turn your posts into a passive income stream with our Impact partner programme. It's easy to create a link to any page or product with Impact, and even easier to watch commission roll in.

Bloggers and Vloggers

Bloggers + Vloggers

If you're not in a position to manage a dedicated ticketing website, but you love producing quality content - be it reviews, videos, opinion pieces or simply a forum you're very active on, our Impact partner programme could be perfect for you.

Deeplink and complimentary services

Complementary Services

If you currently offer a complementary service, such as a London attraction, a minicab company, or perhaps you're an airbnb host, you can use our Impact partner programme to add an additional revenue stream to your service, without the hassle of writing your own content, building a website, or managing customer service.


The clear documentation and intuitive API made integrating London Theatre Direct a breeze. Best of all, the support we received throughout was exceptional.
Sam Coley Co-founder & CTO - TickX
London Theatre Direct is a world class Tech company and we are very happy that we chose to integrate their booking API. The support we got from their team has been amazing making the integration process frictionless.
Michael Hadjijoseph Co-founder & CEO of StageDoor


  • What products can I sell?

    You can sell London Theatre Direct’s entire collection through any of our solutions. You will get access to almost every West End show as well as a broad range of attractions, concerts and theatre packages.

  • Can I use multiple solutions?

    Yes you can! We can tie all your London Theatre Direct solutions together, so you can track the performance of your concierge account, whitelabel and API keys all in one place.  However, transactions and visitor data collected via an AWIN (formerly Affiliate Window) link is only accessibly though AWIN.

  • How much commission will I make?

    Our flexible commissions can be set on either a percentage of sale, or you can set your own margins with net rates.  If you choose a percentage of sale then you can expect to receive around 10% of the total order value for every transaction.

  • How often will I get paid?

    We pay commission on a monthly basis, via PayPal.  If you decide to use our AWIN (formerly Affiliate Window) programme either directly or via the WordPress plugin then your commission will be paid directly to your AWIN account.

  • How long will it take to set up?

    That is up to you. If you choose one of our off-the-shelf solutions then you can be up and running today! If you decide to integrate with our API then you can be ready and selling tickets as soon ar your integration is complete.

  • Which solution is best for me?

    We offer a number of tailored solutions to cater for all business types. If you are a travel agent, hotelier, or want to sell tickets to your customers in person then you’ll probably want our concierge platform.  If you are looking for new revenue streams for your online business then you may want to check out our whitelabel platform or one of our plugins. Webmasters, developers and technical staff can select either one of our off-the-shelf solutions or our feature-rich API.

Let‘s make a song and dance

Looking for tickets?

If you've arrived here on a quest for amazing deals on tickets then you're in luck!

Visit London Theatre Direct