Your direct theatre connection

London Theatre Direct offers access to London and Broadway theatre tickets through a variety of partner solutions.


Allow your developers to create your own, fully integrated, unique, ticket buying experience

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White Label

Our quickest solution enables you to be earning revenue selling tickets with minimal effort

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Travel Trade & Concierge

A solution for clients who provide face to face sales opportunities to their customers

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Ability to access all available inventory in real time and up to show time
Improving conversions and average basket values
Customer contact centre for after service care
Secure online booking plaftorm

Full member of STAR What does it mean?

Official ticketing partner for the following organisations

Our Partner Solutions


LTD multiplatform API provides direct connection to the box office systems of multiple venues unified in one API available via both REST and SOAP schemas.

Direct connection to 150+ theatre venues
Live availability of 4 million+ tickets
Partners perspective #1 for system stability

Earn good commissions or set your own margins with net rates

White Label

We'll create a clone of the LondonTheatreDirect website, with the same ticket availability, events and live seating plans but using your own branding and selecting your own colours from our editing tool.

Get access to your own management portal to track your ticket sales and edit your website.

Great! Your desired domain is avaliable.

We are checking whether is not already taken.

Your new ticket website will be available at:

Wordpress plugin

Expand your WordPress website with the London Theatre Direct plugin and earn commission for every sale made via your website. Easily import the events you want to sell, and let the plugin automatically synchronise all the latest prices and special offers for you.

Wordpress The plugin enables you to edit every bit of content - so you can speak to your customers in their own language.

Explore Wordpress plugin

Travel Trade & Concierge

Book tickets in real time with our live and interactive seating plans. Save time and track sales with our user friendly booking interface. All of London's best shows are available at your fingertips right up to curtain up.

Ideal solution for hotel concierges and travel trade.

Earn good commissions or set your own margins with net rates

Create Travel Trade & Concierge account and start selling today!

Create Travel Trade & Concierge account and start selling today!

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Experience & Innovation

Established in 1999, London Theatre Direct is one of the UK’s leading ticket agents and distributors.

One of the first companies to sell theatre tickets online in the UK, through displaying interactive seating plans.
Connecting to multiple API systems and becoming the first ticket seller in the world to accept bitcoin.

Technology is at the very heart of everything we do

Learn more about London Theatre Direct's digital transformation from being one of the first companies in the UK to sell tickets online through to being the leading technology solution in the West End.

CEO Francis Hellyer takes part in a webinar recorded at London's Apollo Victoria Theatre with Judit Szabo, Head of EMEA Marketing Campaigns at Tibco Mashery.

LondonTheatreDirect continues to innovate using new technologies ... stay tuned!