Ticketing solutions that put you in the limelight

For Your Business

London Theatre Direct offers a number of solutions to add a lucrative revenue stream to your website or app. Get in touch to find out which of our versatile partner solutions would best benefit you and take the hassle out of ticketing.

For Developers

Our world class API solution puts the power in your hands. Direct access to over 6 million tickets, live connections to over 150 theatre venues, and generous commission structures put the London Theatre Direct API head and shoulders above our competitors.

For Travel Trade + Concierge

Our purpose-built Travel Trade and Concierge solution is optimised for face-to-face sales. In a few clicks you can provide your customers with a first class London Theatre experience. Our realtime booking system even allows you to sell last minute tickets - right up until show time!

Let's get this show on the road


Our fully transactional ticketing API provides a fast, stable, and secure interface for accessing our live inventory of millions of tickets. Our state-of-the-art API even allows you to integrate our interactive seating plans, directly through your application. Read more

Travel Trade and Concierge Platform

The ideal solution for hotel concierges and travel trade. Add a valuable revenue stream; booking tickets for your customers from our extensive, live inventory using our interactive seating plans. Earn good commissions or set your own margins with net rates. Read more

Whitelabel Solutions

Our whitelabel solution is a powerful and versatile way to integrate live access to millions of tickets and direct connections to over one hundred and fifty venues, seamlessly and with your own branding. Read more

Impact Partner Programme

Impact Partner Programme

Join our Impact partner programme today and start earning a competitive commission for all sales made by your customers. Perfect for influencers, bloggers, vloggers, and email marketers, performance and sales are tracked directly through Impact. Read more

A tough
act to follow

With technology at the heart of everything we do, you‘ll quickly see why hundreds of partners are choosing London Theatre Direct

FINALE partners FINALE partners


The clear documentation and intuitive API made integrating London Theatre Direct a breeze. Best of all, the support we received throughout was exceptional.
Sam Coley Co-founder & CTO - TickX
London Theatre Direct is a world class Tech company and we are very happy that we chose to integrate their booking API. The support we got from their team has been amazing making the integration process frictionless.
Michael Hadjijoseph Co-founder & CEO of StageDoor


  • What products can I sell?

    You can sell London Theatre Direct’s entire collection through any of our solutions. You will get access to almost every West End show as well as a broad range of attractions, concerts and theatre packages.

  • Can I use multiple solutions?

    Yes you can! We can tie all your London Theatre Direct solutions together, so you can track the performance of your concierge account, whitelabel and API keys all in one place.  However, transactions and visitor data collected via an AWIN (formerly Affiliate Window) link is only accessibly though AWIN.

  • How much commission will I make?

    Our flexible commissions can be set on either a percentage of sale, or you can set your own margins with net rates.  If you choose a percentage of sale then you can expect to receive around 10% of the total order value for every transaction.

  • How often will I get paid?

    We pay commission on a monthly basis, via PayPal.  If you decide to use our AWIN (formerly Affiliate Window) programme either directly or via the WordPress plugin then your commission will be paid directly to your AWIN account.

  • How long will it take to set up?

    That is up to you. If you choose one of our off-the-shelf solutions then you can be up and running today! If you decide to integrate with our API then you can be ready and selling tickets as soon ar your integration is complete.

  • Which solution is best for me?

    We offer a number of tailored solutions to cater for all business types. If you are a travel agent, hotelier, or want to sell tickets to your customers in person then you’ll probably want our concierge platform.  If you are looking for new revenue streams for your online business then you may want to check out our whitelabel platform or one of our plugins. Webmasters, developers and technical staff can select either one of our off-the-shelf solutions or our feature-rich API.

And waiting
in the wings...

As well as a range of end-to-end ticketing solutions tailored to suit any business, London Theatre Direct also offers a showstopping suite of free services for all our partners. With London Theatre Direct powering your company behind the scenes, you're sure to steal the show!

View our solutions

Last minute booking

The show must go on

Our live inventory technology allows your customers to book London Theatre tickets right up the curtain call

Flexible commissions

Fantastic, flexible commission

You can choose to base your commission on percentage of sale, or set your own margins with net rates

Dedicated call centre staff

Customer contact centre for after service care

Our dedicated customer centre is staffed with ticketing experts, ready to help your customers with after sale care

Interactive seating plans

Interactive seating plans

Give your customers the the freedom to to choose seats directly from our mobile friendly seating plans - now available for API users too!

Innovative reporting platform

Innovative reporting platform

Access to pioneering live reporting platform; allowing you to track the performance of your customers and sales

Let‘s make a song and dance

Looking for tickets?

If you've arrived here on a quest for amazing deals on tickets then you're in luck!

Visit London Theatre Direct